Corporate Memphis love

Corporate Memphis

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  • https://www.wired.co.uk/article/corporate-memphis-design-tech

    It’s an aesthetic that’s often referred to as ‘Corporate Memphis’, and it’s become the definitive style for big tech and small startups, relentlessly imitated and increasingly parodied. It involves the use of simple, well-bounded scenes of flat cartoon figures in action, often with a slight distortion in proportions (the most common of which being long, bendy arms) to signal that a company is fun and creative. Corporate Memphis is inoffensive and easy to pull off, and while its roots remain in tech marketing and user interface design, the trend has started to consume the visual world at large. It’s also drawing intense criticisms from those within the design world.

    February 8, 2021

  • Good spot.

    February 8, 2021

  • cf. Memphis style.

    It's nice that, in in a few decades, someone can mimic or copy this style of graphics, and an audience will immediately date the associated content in the late 2010s (20teens?)/early 2020s.

    February 8, 2021